DIESEL TIMEFRAMES

Worked alongside the global Diesel product teams to lead the watch product design for multiple seasons; leveraging established skills in rapid concepting, 3D modeling and trend direction.

COLLECTION STORYTELLING

Created a seasonal process that directed designs into capsule collection PR kits.  This facilitated a more successful carry through of the design intent from concept sketch all the way to retail.  Keeping the story consistent and clear all the way through.

WATCH PRODUCT DESIGN

Integrated a background in industrial design and 3D modeling to bring an elevated level of design to the US based design team for Diesel timeframes.