SUPERBRAND

Led the design and development of apparel and accessories posting consistent growth and pushing the product categories to be more streamlined and thoughtfully designed.

BOARDSHORT INNOVATION

Bringing together mixed materials, top-level construction methods and unique detailing allowed for ultra wearable and supremely functional boardshorts.

CATEGORY EXPANSION

OUTERWEAR

Telling the year-round, global story of seaside living.  Cold mornings and winter swells call for jackets that can work in the coastal weather while still aligning with the style of Superbrand.

CATEGORY EXPANSION

BAGS

Creating an all-around functional silhouette and using seasonally aligned prints and patterns allowed for a solid backpack product expansion.