PUMA GOLF

Provided design direction and innovation for Puma’s golf accessories including bags, gloves, and headwear.

COLLECTION STORYTELLING

Product across multiple categories was seasonally designed to globally align to Puma's initiatives as well as tell a unique and relevant story in North America.  The specific needs of the US market brought challenges to global alignment but at the same time provided opportunities for product innovation in the accessory categories.

BAG INNOVATION

Using a background in Industrial Design to reconsider the components of the golf bag and align them to PUMA's footwear design details.  Seasonal alignments in fabrications, colors and design details helped elevate the bag product.

PRO TOUR HEADWEAR

Taking a highly visible category in golf and combining performance tech, athlete input, brand alignment and trend considerations to bring quality product to market.